November 2025

Ola Agua Fresca

What to Expect

Ola Agua Fresca is a beverage brand inspired by freshness, culture, and elevated everyday moments. Built around natural ingredients and vibrant flavors, the brand transforms traditional agua fresca into a modern, premium experience that feels both refreshing and intentional.

❋ Fresh Ingredients

Each flavor is crafted to highlight real fruit, clean ingredients, and bold natural flavor, creating drinks that feel light, refreshing, and memorable.

❋ Elevated Branding

From packaging to presentation, every detail is designed to feel polished, warm, and approachable while giving the product a premium, lifestyle-driven identity.

Flavor Collection

Ola Agua Fresca was designed as a full flavor system, allowing each beverage to have its own personality while staying connected through one cohesive brand identity. Each can uses color, pattern, and illustration to represent its unique flavor while maintaining a premium and recognizable visual language.

The collection balances tradition and modern design, creating packaging that feels fresh, vibrant, and memorable across every product.

Flavor in Motion

This mockup was created to highlight the packaging design and visual identity of Ola Agua Fresca in a more realistic setting. The can design focuses on bold color, cultural pattern inspiration, and a premium presentation that feels both refreshing and elevated.

Brand in Motion

This branded vehicle mockup was created to show how Ola Agua Fresca could live beyond packaging and expand into real-world customer experiences. Inspired by local street vendors and fresh market culture, the design brings warmth, personality, and cultural connection to the brand.

The mobile cart creates a memorable touchpoint that feels approachable, playful, and true to the spirit of traditional aguas frescas while maintaining a polished and modern identity.

My Process

This project began with exploring how a traditional agua fresca brand could be reimagined into a modern, elevated beverage experience. The goal was to create a visual identity that felt fresh, premium, and culturally connected while standing out in today’s beverage market.

Creative Brief

This project began with a conceptual brief centered on designing a luxury destination aligned with future-forward innovation. The goal was to create a cohesive brand and experience that could exist within a next-generation ecosystem, combining environment, identity, and digital interaction.

Logo Exploration

Logo development began with rapid sketching to explore a wide range of visual directions. Over 50 concepts were created to test form, structure, and symbolism. This process helped identify strong visual themes and refine the direction into a focused identity.

Refinement and Selection

Initial concepts were reviewed and refined through critique, helping identify the strongest directions. Three concepts were selected for digital exploration and developed in black and white to focus on form and clarity. From this process, a final logo mark and wordmark were established.

Visual Direction

Mood boards were developed to explore color, material, and atmosphere.These references informed the final color palette, and typography, creating a cohesive and elevated visual design sytem

Brand System

A prospectus was designed to present the full vision of Elysium 9, bringing together brand identity, environment, and experience into a unified narrative. This helped define how the brand would exist across multiple touchpoints.

Brand Application

The identity was extended into a range of deliverables, including a mobile interface, social media assets, and a short-form commercial. These applications demonstrate how the brand functions within a complete and immersive experience.