November 2025Ola Agua Frescas
Brief
Ola reimagines the traditional agua fresca experience through a modern and vibrant brand identity. The project focused on creating a playful yet elevated visual system inspired by fresh fruit, color, and warm summer energy.
Sketches
The identity began through hand sketches and early visual exploration focused on typography, packaging shape, logo direction, and color combinations. This process helped define a playful but clean visual style that balanced authenticity with a modern beverage brand aesthetic.
Visual Identity System
The branding system expanded into packaging, social media, and promotional applications to test consistency across multiple touchpoints. Color palette, typography, layout, and imagery were refined to create a flexible system that could feel bold, refreshing, and recognizable across both digital and physical experiences.
Final Version
The final brand combines vibrant colors, fruit-inspired visuals, and modern typography into a cohesive identity designed to feel refreshing, energetic, and approachable. The system was built to translate across packaging, social media, and promotional materials while giving the brand a strong and recognizable personality.