January 2026

OC Pom Rescue Rebrand

What to Expect

OC Pom Rescue is dedicated to helping Pomeranians find safe, loving forever homes through thoughtful rescue, foster care, and personalized adoption support. Every step is designed to make the process feel clear, welcoming, and focused on creating the right match for both dogs and adopters.

❋ Personalized Matching

Every dog has a different personality, energy level, and set of needs. We help adopters find the right fit based on lifestyle, home environment, and long-term compatibility.

❋ Adoption Support

From application to adoption day, the process is guided with clear communication, education, and support to help adopters feel confident and prepared.

❋ Rescue & Rehabilitation

Each Pom receives the care they need before adoption, including medical attention, behavioral support, and time in foster homes to help them adjust and thrive.

❋ Community & Care

OC Pom Rescue continues building relationships beyond adoption through resources, education, and a supportive community centered around giving every Pom a second chance.

Interactive Adoption Experience

These story cards were designed to create a more personal and engaging adoption experience at rescue events. Each card introduces a dog through personality, lifestyle, and key details, helping visitors connect with each Pom in a simple and memorable way before adoption even begins.

The Path To A Forever Home

This capstone project focuses on creating stronger connections between adoptable Pomeranians and potential adopters through thoughtful branding, print design, and in-person adoption experiences for OC Pom Rescue.

By redesigning key touchpoints like dog story cards, adoption materials, brochures, stickers, and event visuals, the goal was to make the adoption process feel more engaging, approachable, and memorable while helping each dog find the right forever home.

This project highlights how design can support rescue organizations by creating meaningful first impressions and turning first meetings into lasting connections.

Meet the Dog Before Adoption

These story cards were created to help adopters learn about each dog beyond just appearance. By sharing personality, lifestyle, habits, and care needs, the cards make it easier for visitors to connect with the right Pom and feel more confident in the adoption process.

My Process

This project started by understanding the rescue’s mission, the adoption experience, and where design could create stronger connections between dogs and adopters. Every step focused on making the process feel more personal, clear, and engaging for both the rescue team and future pet owners.

Creative Brief

The project began with identifying the main challenges within the adoption process, from limited event engagement to helping adopters better understand each dog’s personality. The goal was to create a cohesive brand system that improved communication, trust, and connection.

Logo Exploration

Logo development started with sketching multiple concepts that reflected a clean, minimal, and welcoming identity for OC Pom Rescue. The focus was creating something coastal, modern, and approachable while still feeling connected to dogs and rescue work.

Refinement and Selection

After critique and feedback, the strongest logo directions were refined digitally in black and white before moving into the final mark. This stage helped create a balanced identity system that felt professional, memorable, and flexible across print and digital use.

Visual Direction

Mood boards were created to define the visual tone of OC Pom Rescue, focusing on a clean, coastal, and gender-neutral aesthetic. Color palette, typography, and supporting graphics were chosen to create a warm and approachable identity that felt both modern and trustworthy.

Brand System

A full brand system was developed to support both digital and in-person adoption experiences. This included social media templates, educational materials, brochures, event signage, and adoption resources that created consistency across every touchpoint.

Brand Application

The identity was applied across real rescue events through interactive story cards, peel-to-meet postcards, adoption kits, and event displays. These pieces helped strengthen engagement, improve communication, and create a more memorable adoption experience for visitors.

  • “Bianca did a great job creating designsthat felt clear, approachable, and aligned with OC Pom Rescue’s mission. She consistently thought about how each piece would function in real adoption events and created materials that help potential adopters better connect with the dogs and understand the rescue process.”

    - Karley ( Director of Marketing )

  • "This is amazing!!"

    - Jasmine ( Founder & President )